Total Store Sales and Sales Composition Ratio
by Merchandise Category
Total Store Sales
5,345.2billion yen
FYE February 2024
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Processed
food
26.6%
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Fast food
29.2%
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Daily-delivered
food
12.5%
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Non-food
31.7%
Private Brands That Continue to Pursue Quality
“Making our customers’ everyday meals Richer, More Fun, and More Convenient”
Uncompromising pursuit of quality and merchandise assortment
Seven Premium is said to have changed the conventional wisdom of private brands. Through our continued focus on quality and price, it has grown into one of the largest brands in Japan with cumulative sales exceeding 15 trillion yen, and now has a total of approximately 3,400 items. Our extensive lineup meets the diverse needs of our customers.
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Seven Premium Gold
Seven Premium Gold brings foods to the dinner from top chefs and experts that is so good customers want to share them with everyone.
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Seven Premium
Seven Premium brings delicious, satisfying foods to the dinner table that customers want to eat every day.
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Seven Premium Lifestyle
The Seven Premium Lifestyle is a way of living for the future, painstakingly designed with solid techniques to be kind to the global environment, and allowing customers to live on their own terms.
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Seven Café
Seven Café delivers “refreshing moments” and excited smiles with our particular taste anytime, anywhere.
The Evolution of Frozen Foods
As the demand for ready-made meals has increased in line with societal changes, 7-Eleven’s frozen food sales have increased by about 20 times in the last 15 years. The demand for convenient and delicious frozen foods that can be kept in stock is growing year after year, amid a shift toward a cooking environment focused on time efficiency and an increase in the number of people who have reached “cooking retirement age.” In response to these changes, Seven-Eleven Japan has strived to improve quality and expand our merchandise assortment to enhance the value of frozen foods, so that they can take center stage as dishes that brighten dining tables.
Trends in frozen food sales at 7-Eleven
Graph showing changes in frozen food sales at 7-Eleven, with FY2007 sales set as 100
TOPICS
Seven Premium Gold Golden Margherita, a huge hit for its overwhelming quality
Group total sales have exceeded 20 million pizzas!
Since its release in November 2018, the authentic flavor of Seven Premium Gold Golden Margherita has been a hit, and more than 20 million pizzas have been sold.
To faithfully reproduce authentic Neapolitan pizza, we use carefully selected specialty flour for the dough, which is the foundation of its deliciousness, and stretch it by hand one pizza at a time before baking it in a custom-made high-temperature oven. We have carefully selected each ingredient and preserved their fresh flavors with our freezing technology so that customers can enjoy the authentic taste from their homes.
Seven Café for establishing new consumer behavior
Since its introduction in 2013, Seven Café has become an instant hit due to its innovative taste and convenience, and has established a new genre of “convenience store coffee” Since then, we have continued to take on the challenge of improving the taste and quality of our coffee.
Cumulative sales reached 7 billion cups in the first 10 years of sales
The secret behind Seven Café’s strong appeal.
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Carefully selected coffee beans
Coffee beans from Guatemala, Tanzania, Colombia, and Brazil are used. Four-step roasting gives the coffee a deep rich flavor.
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Carefully selected containers
Seven Café has a particular design for its containers as well as its machines. Designed under the supervision of Kashiwa Sato, one of Japan’s leading creative directors, the container represents a simple and high quality world view.
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Carefully selected extraction
Each cup is dripped using a paper filter to maximize the flavor, which is perfectly suited to Japanese tastes. You can choose your favorite flavor.
Café Latte is not included.
TOPICS
Will this be a new daily lifestyle?
“Smoothies Made in the Store” is born.
“Smoothies Made in the Store” combines quick-frozen fruits and vegetables, which gives a freshness to the ingredients, with ice cubes made from frozen vegetable purees, fruit juices, and other ingredients that are packed with flavor and nutrients.
They are mixed in the store’s special machine so that customers can enjoy them freshly made. This also contributes to reduced food loss because vegetables and fruits that would normally be discarded due to their size or appearance are used as ingredients. As an environmentally friendly, tasty, and easy way to consume fruits and vegetables, we aim to roll out this merchandise nationwide by the end of February 2024.
Carefully selected basilThe basil used in the sauce is hand-harvested, with only the softest, most fragrant first two nodes used.
Bringing out the deliciousness of octopusBy steaming the octopus, which is usually boiled, we are able to preserve its flavor and vibrant colors while achieving a soft texture.
Delicious and eco-friendly with the top sealWe replaced the plastic lid that was previously used with the top seal. It maintains freshness by regulating the air environment inside the container, and we were able to extend the shelf life by one and a half days. It has also resulted in a reduction in the amount of plastic used, making the product both delicious and environmentally friendly.
